Premium engine oils are essential for optimal vehicle performance. Our high-quality lubricants ensure your engine runs smoothly, efficiently, and lasts longer under all driving conditions.
Our History
DRIVEN BY INNOVATION. BUILT ON TRUST.
In the aftermath of World War II, Japan witnessed a sharp rise in automobile accidents caused by the lack of reliable brake fluids. Recognising this critical gap, our joint venture partner, CCI, embarked on a mission rooted in research, precision, and innovation.
Through relentless development of high-performance engine oils, coolants, and brake fluids, CCI rapidly emerged as a market leader. Today, through our technical collaboration with CCI Japan—holding over 60% market share in Japan and 20% globally—we proudly carry forward a legacy of engineering excellence, trusted by all major Japanese OEMs.
Why We Exist
PROTECTING VEHICLES. POWERING PERFORMANCE.
At Golden Cruiser, we exist to deliver exceptional care for vehicles—empowering them to exceed ordinary performance and longevity. We believe vehicles are more than machines; they are essential partners in everyday life and livelihood.
As the exclusive and primary supplier of over 30 coolants and 15 brake fluids to leading OEMs in India, we are deeply committed to quality and authenticity. To combat the growing threat of counterfeit oils, we pioneered India’s First FakeSafe Brand—ensuring every product you use is genuine, safe, and performance-driven.
Visionaries Behind Our Success
LEADERSHIP TEAM
Mr. Uday Singh
Founder & Managing Director
Cdr Sushil Kumar Singh
Joint Managing Director
Mr. Ashok Bahadur
Director
Mr. Anirudh Nandi
Technical Director
Mr. Abhinav Singh
DirectorOur Commitment to Innovation
We are proud to have one of the most advanced laboratories in the country that 100% meets universal standards (ASTM, JIS, SAE & BIS). Special development and optimisation are conducted for individual engine metallurgy and operating conditions. This enables us to chemically engineer products that meet and exceed international recommendations.
With these technological capabilities, we fully understand why different anti-freeze coolants and brake fluids are required for different types of vehicles. S-CCI has consistently delivered the latest generation of coolants and brake fluids for modern vehicles.
This is why automobile manufacturers worldwide choose Golden Cruiser Coolants and Brake Fluids as the original fill for their vehicles.
At the core of our ethos lies a passion for innovation. We take immense pride in being the first to develop FakeSafe Technology in-house — a testament to our relentless pursuit of excellence.
As we continue to innovate and elevate industry standards, you can trust us to provide products that prioritize the health and well-being of your vehicle.
What We Do
Pioneering Automotive Fluid Solutions Since 1985
Established in 1985, we are a pioneering Indo-Japanese joint venture dedicated to manufacturing and distributing India’s premier FakeSafe automotive fluids under the esteemed Golden Cruiser brand.
We are the first choice for the world’s leading OEMs. Today, 7 out of every 10 cars in India rely on Golden Cruiser automotive fluids — a testament to our uncompromising quality, advanced manufacturing processes, and customer-first philosophy.
AWARDS & RECOGNITION
TOYOTA
Award for Achieving Delivery Targets
2019
TOYOTA
Improvement in Process Quality
2019
TOYOTA
Improvement in Process Quality
2019
TOYOTA
Improvement in Process Quality
2019
TOYOTA
Award for Achieving Quality Targets
2019
TOYOTA
Best Plastic Packaging Reduction Kaizen
2021